01
Taylor Swift
You only recognize a defining moment in retrospect.
Do you see it now?
Cinematic ideas for people who think twice
Familiar moments.
Unexpected meaning.
Sixty-second stories about money, ambition, ownership, status, risk—and the choices hiding beneath the obvious interpretation.
What ETM is
Not another finance channel.
Exit Theory Media uses recognizable moments from movies, music, business, sports and public life to reveal the incentives, tradeoffs and decisions hiding underneath.
Accessible without being diluted. Compelling without sacrificing intellectual honesty.
Season one · In development
The first five exits.
Five cultural moments. Five reframes. One worldview: the question everyone asks is often not the question that matters.
02
The Wolf of Wall Street
Being up is not the same as winning.
What did you leave with?
03
The Social Network
The public hears an opening bell. Insiders may hear a cash register.
Ownership → liquidity
04
Jimmy Olsen
Fame and wealth are different games.
The cape or the cash?
05
ICE
Before you trust the advice, inspect the adviser.
Incentives · Credentials · Evidence
Built close to home
A small idea, made for a bigger future.
ETM began with conversations at home and a belief that a thoughtful idea can be entertaining without being dumbed down. This is the first page of that story.
To the two people I wanted to show first: this is only the beginning.